Core story framework
Connect the problem, customer, solution and opportunity.
Build a focused pitch that explains the opportunity, your evidence and the next step without drowning the room in slides.
Programme fee: R7,500 per programme. Self-paced resources and coach-assisted implementation options can be discussed before enrolment.
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Your pitch contains lots of information but the listener still cannot explain what you do, why you matter or what you are asking for. You do not need to have raised money before. You do need to be willing to challenge your assumptions and use real evidence.
These five workstreams give you something to apply, test and improve in your own business. The specific deliverables depend on the work you complete.
Connect the problem, customer, solution and opportunity.
Decide what each slide must prove rather than how much text it can hold.
Separate validated facts from assumptions and future projections.
Explain the next milestone and the resources it requires.
Prepare for questions, tighten delivery and improve through rehearsal.
A sharper story, a structured deck outline and a repeatable presentation with prepared answers to difficult questions.
This is a target output of the exercises, not a promise of financial results.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Work through available recorded lessons, workbooks, checklists and practice exercises on your schedule. Availability and access duration are confirmed before payment.
Discuss guided implementation, feedback and coaching to help you adapt the curriculum to your business. Coaching scope, scheduling and any additional fees are confirmed before enrolling.
Investor introductions, demo days and pitch opportunities are not automatically included; any such opportunity will be described separately.
Yes. You can use the framework to clarify an early-stage story, but you should be transparent about what has and has not been validated.
The curriculum guides you through creating and refining your own pitch. Additional done-with-you work is subject to an agreed coaching scope.
R7,500 per programme curriculum. Tell us which learning format you prefer; we will confirm access, dates, coaching scope, any additional costs and payment terms before enrolment.
Request programme details →Completion does not guarantee investment, revenue or programme selection.