Stop relying on a burst of posts or ads to keep your pipeline alive. Design a customer journey that captures, nurtures and measures interest.
Programme fee: R7,500 per programme. Self-paced resources and coach-assisted implementation options can be discussed before enrolment.
Enquire about enrolling → See all programmes
People enquire, download or click, but your follow-up is inconsistent. Content and campaigns run without a clear view of what happens next. You do not need a huge audience. A clear customer journey and consistent follow-up matter more than sending more messages.
These five workstreams give you something to apply, test and improve in your own business. The specific deliverables depend on the work you complete.
Know who you serve and what matters at each buying stage.
Plan landing pages, forms, permissions and lead routing.
Build the messages that help prospects move from interest to action.
Connect hand-offs and triggers across your tools.
Track meaningful signals instead of vanity metrics.
A practical lead journey with defined segments, capture points, message sequences and measurement rules.
This is a target output of the exercises, not a promise of financial results.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Apply this step to your own business using the programme exercises and checklists.
Work through available recorded lessons, workbooks, checklists and practice exercises on your schedule. Availability and access duration are confirmed before payment.
Discuss guided implementation, feedback and coaching to help you adapt the curriculum to your business. Coaching scope, scheduling and any additional fees are confirmed before enrolling.
The R7,500 programme covers the curriculum and practical exercises. Done-with-you coaching or hands-on implementation scope must be confirmed separately.
The principles apply across many tools; FIT may demonstrate commonly used email, CRM and automation platforms. Vendor subscriptions are not included unless explicitly confirmed.
No. You can design the system using your intended audience and implement with real contacts as your list grows.
R7,500 per programme curriculum. Tell us which learning format you prefer; we will confirm access, dates, coaching scope, any additional costs and payment terms before enrolment.
Request programme details →Completion does not guarantee investment, revenue or programme selection.
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